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Wrinkles are the result of aging. The skin loses its suppleness over time. This partly due to the death of structure forming cells called collagen cells. Most skin dies regularly every day and is easily replaced. However, collagen cells are formed in youth and are not replaced for 30 years. Thus, if the loss of collagen cells surpass its regeneration speed, skin loses it structure. Thus, a good face cream should help in reducing the loss of collagen cells and aid in the production of new collagen cells.